Privacy Policy
Effective Date: June 1, 2026
This Privacy Policy explains how Pivotal Tools LLC ("Pivotal Tools," "we," "us," or "our") collects, uses, discloses, and protects personal information in connection with our website (www.pivotal.tools), our business intelligence platform for independent grocers (the "Service"), and our related sales, marketing, and business activities, including contests and promotions we run from time to time (collectively, the "Pivotal Tools Offerings"). This Policy applies to prospective customers, customers and their authorized users, website visitors, contest and promotion entrants, and other individuals who interact with us. It does not apply to information we process solely on behalf of a customer as part of the Service (for example, a grocer's own sales or inventory data), which is instead governed by our contractual agreement with that customer.
1. Information We Collect
a. Information You Provide to Us
We collect information you provide directly, such as when you fill out a form on our website, request a demo, register for or use the Service, contact support, attend a trade show or webinar, or enter a contest or promotion. This may include:
• Contact information (name, business email, business phone number, company name, job title, mailing address);
• Account credentials and user profile information for the Service;
• Billing and payment information (processed by our payment processor as described in Section 4);
• Content you submit through the Service or to our support team, including messages, files, and configuration data;
• Information submitted in connection with a contest, sweepstakes, survey, or similar promotion, including entries, answers, and eligibility information;
• Any other information you choose to provide.
b. Information Collected Automatically
When you visit our website or use the Service, we and our service providers may automatically collect:
• Device and usage information such as IP address, browser type, operating system, pages viewed, referring/exit pages, and timestamps;
• Usage data about how you interact with the Service (features used, login activity, session duration), for customers and authorized users;
• Information collected through cookies and similar tracking technologies, as described in Section 3.
c. Information from Other Sources
We may also obtain information from:
• Business contact and lead-generation data providers, trade show organizers, and industry databases;
• Publicly available sources (e.g., a company's website);
• Referrals from existing customers or partners;
• Service providers who help us with marketing, analytics, or fraud prevention.
2. How We Use Information
We use personal information to:
• Provide, maintain, and support the Service;
• Respond to inquiries, provide customer support, and manage our relationship with customers and prospects;
• Market and sell our products and services, including following up on leads generated through our website, trade shows, and contests or promotions;
• Administer contests, sweepstakes, and other promotions, including verifying eligibility, judging entries, and awarding prizes;
• Send transactional and, where you have opted in, marketing communications;
• Analyze and improve the Pivotal Tools Offerings, develop new features, and understand usage trends;
• Maintain the security and integrity of our systems, and detect, prevent, and investigate fraud or misuse;
• Comply with legal, tax, accounting, and regulatory obligations, and establish, exercise, or defend legal claims.
3. Cookies and Similar Technologies
Our website and Service use cookies and similar technologies to operate the site, remember preferences, understand how visitors use our site, and support marketing efforts. You can control cookies through your browser settings, and through any cookie banner/consent tool presented on our website. Disabling certain cookies may affect site functionality.
4. How We Share Information
We do not sell personal information for money. We may share personal information with:
• Service providers who perform functions on our behalf, such as cloud hosting, CRM, email/marketing platforms, payment processing, analytics, and customer support tools, under contractual obligations to protect it and use it only for the purposes we specify;
• Independent judges or agencies engaged to help administer a specific contest or promotion;
• Professional advisors, such as legal, accounting, and insurance advisors;
• Government authorities or other third parties where required by law, legal process, or to protect the rights, property, or safety of Pivotal Tools, our customers, or others;
• A successor entity in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections;
• Other parties with your consent or at your direction (for example, if you ask us to share information with a partner).
5. Data Retention
We retain personal information for as long as necessary to provide the Pivotal Tools Offerings, support our business relationship with you, comply with legal and tax obligations, resolve disputes, and enforce our agreements. Retention periods vary by data type. You may request deletion as described in Section 8, subject to legal exceptions.
6. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Children's Privacy
The Pivotal Tools Offerings are intended for business use by adults and are not directed to children. We do not knowingly collect personal information from individuals under 18 years of age.
8. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, which may include the right to know or access, correct, delete, or obtain a copy of your personal information; to opt out of certain uses, including targeted advertising or profiling; and to not be discriminated against for exercising these rights. These rights may arise under state privacy laws (such as those in California, Colorado, Connecticut, Virginia, Utah, and other states with comprehensive privacy laws) and, where applicable, the EU/UK GDPR. To exercise these rights, contact us using the information in Section 12; we may need to verify your identity before responding. You may also designate an authorized agent to submit a request on your behalf where permitted by law.
You may opt out of marketing emails at any time using the unsubscribe link included in those messages, consistent with the CAN-SPAM Act. You may also contact us directly to update your communication preferences.
9. International Data Transfers
Pivotal Tools is based in the United States, and information we collect is generally processed and stored in the United States. If you access the Pivotal Tools Offerings from outside the United States, your information may be transferred to, stored, and processed in a country with data protection laws that differ from those in your jurisdiction.
10. Third-Party Links and Services
Our website and Service may contain links to third-party websites or integrate with third-party services that we do not control. This Policy does not apply to those third parties, and we encourage you to review their privacy policies before providing them with information.
11. Changes to This Policy
We may update this Policy from time to time to reflect changes in our practices or for legal or operational reasons. The "Effective Date" above reflects when this Policy was last revised. Material changes will be posted on our website, and where required by law, we will provide additional notice.
12. Contact Us
If you have questions about this Policy or our privacy practices, or wish to exercise any privacy rights available to you, contact us at:
Pivotal Tools LLC — 16066 S. Hunter Ave, Oregon City, OR 97045 — info@pivotal.tools