Our Team
Pivotal Tools was founded by a group of grocery and technology professionals who saw an opportunity to leverage advances in technology, underutilized data, and creative insights to empower independent grocers to realize their potential, enhance their competitiveness, and continue to anchor great communities.
In 2014 Syd and Brad met while serving on the Board of a new retail grocery concept in Portland, OR. Impressed with the experience and commitment of these and other independent merchants, they were appalled by the poor business intelligence and decision making tools available to these hard working, creative merchants.
Syd spent 25 years at Safeway as an executive in Retail Operations and Category Management driving retail initiatives such as assortment optimization and promotional initiatives at scale. She was a pioneer at Safeway in driving category management and served on multifunctional teams to deliver tools to support these efforts. She is passionate about both retail and retailers as well as seeing merchants succeed.
Jοsh and Brad had met several years prior at a technology company in Portland, where Jοsh headed development and Brad was an investor. This was a few years after Jοsh had worked at Microsoft on several of their advanced initiatives and many years after he started his very first job in a grocery store.
Brad is an experienced marketing and technology executive who has a proven track record of identifying underserved market opportunities and building solutions to address those opportunities. Brad was one of the founders of Pixelworks a technology company that helped accelerate the adoption of digital display technology in projectors, monitors, and TV's. Pixelworks went public on the NASDAQ in 2000.
Syd, Jοsh, and Brad, the Founders of Pivotal Tools, share a passion for delivering tools that help Independent Retailers succeed in providing a local, more innovative alternative to big chain retailers or neighborhood deliveries by Amazon drone!
Syd spent 25 years at Safeway as an executive in Retail Operations and Category Management driving retail initiatives such as assortment optimization and promotional initiatives at scale. She was a pioneer at Safeway in driving category management and served on multifunctional teams to deliver tools to support these efforts. She is passionate about both retail and retailers as well as seeing merchants succeed.
Jοsh and Brad had met several years prior at a technology company in Portland, where Jοsh headed development and Brad was an investor. This was a few years after Jοsh had worked at Microsoft on several of their advanced initiatives and many years after he started his very first job in a grocery store.
Brad is an experienced marketing and technology executive who has a proven track record of identifying underserved market opportunities and building solutions to address those opportunities. Brad was one of the founders of Pixelworks a technology company that helped accelerate the adoption of digital display technology in projectors, monitors, and TV's. Pixelworks went public on the NASDAQ in 2000.
Syd, Jοsh, and Brad, the Founders of Pivotal Tools, share a passion for delivering tools that help Independent Retailers succeed in providing a local, more innovative alternative to big chain retailers or neighborhood deliveries by Amazon drone!